TRADITIONAL TV NETWORKS VS STREAMING PLATFORMS: THE TRANSFORMATION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ADAPTATION

Linear TV networks have long been recognized as established television models, relying on regularly timed shows via public channels. In contrast, on-demand streaming operate on ad-supported systems, with global streaming giants, major competitors, and niche players serving as leading platforms. As viewer preferences shift, rivalry between broadcast